Estate Agent Website Solution

Posted by admin on July 22, 2015

Website Solution For Estate Agent and Property Websites

Website for Estate Agency and Property BusinessesI have had the pleasure of researching a website solution for an Estate Agency recently and am posting my comments here.

My proposed Estate Agent website solution consists of the Wordpress as the Content Management System (CMS) and WP Estate as the Estate Agency theme.

 

Requirement

Website for property and estate agency business.

The proposed solution should meet the needs of the business and customers alike. The website should be easily searched and viewed by users regardless of the device used to to view the website, be easy for the business to administer & extend for future requirements and to hold its own against market leading property websites.

Proposed Solution

Propose a responsive content management system (CMS) based website that employs mapping and geo-location technologies to display properties and their locations. The site will have advanced search functionality to enable users to view available properties.

To assist in building an audience the website will contain blog functionality to enable the business to publish pertinent property related information. This will help to build up linking for better search engine results and develop professional gravitas for the business by being a go-to site for quality local property information.

To assist with marketing properties it is also proposed to develop a re-useable email marketing template that can be used to send high quality HTML email property alerts to clients. The template will have a repeater function whereby it can be used to send details of one property to say interested client(s) and details of many properties for a more general mail-shot. Template will contain social sharing functionality (Facebook & Twitter) plus links to newly listed properties on website etc.

Responsive – layout will reformat according to the device which is being used to view the site – be it desktop, tablet or mobile.

Demonstration Website

Appleton Property Services Proposed Website Demonstration

Features

The proposed website solution has many features for the property industry including:
  • Visual maps-based property display and search
  • Geo location
  • Street view
  • Advanced search facility
  • Fetured property
  • Facebook box

 

Pages

Typically, the website will include the following pages plus others required by the business (to be discussed).
  • Home
  • Contact
  • All property listings
  • Recent properties
  • List by town
  • List by area
  • List by type (House, Apartment, Land etc.)
  • Properties for sale
  • Properties for rent
  • Terms & Conditions

 

Deliverables

  • Install & configure website
  • Populate with initial content
  • Develop Marketing Email Template
  • Training – One day session on CMS usage, Marketing Email System usage & Image editing
  • Ongoing support

 

Timescale

4 weeks from proposal acceptance

Software

Content Management System: WordPress – market leading OpenSource CMS with ongoing support and upgrades with a wide selection of quality extensions and plug-ins available for future requirements.
Theme: Theme will be out-of-the box with some scope to change colour with additional functionality by the addition of the appropriate plug-ins.
Marketing Mailing System: In-house clicksndsend.biz unbranded system or MailChimp

Hosting Requirement

MySql db
PHP
Webspace to accommodate a large volume of high quality images that will be uploaded on an ongoing basis.

Project Cost

Cost: TBC
Plus ongoing support at an agreed rate if required
Proposal valid for 90 days.
Cost of email delivery system, hosting & pro-version plug-ins (if required) not included.

Next Steps

Assess the demonstration website & discuss questions arising.